Rise Energy Gel
Bulletproof Fresh Meat 2020

The Brief

Solution

Make a brand out of the given subjects and format: a squeezy tube, Borris Bikes and the news headline: 33 miners are rescued from a mine in Chile after 69 days.

Rise Energy Gel is a supplement for casual and competitive long distance cyclists. Made with maqui berries, a superfruit found exclusively from Chile and peach. To encourage the use of beneficial supplements in all long distance cycling using a campaign with Transport for London and Santander Cycles.