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Nike: Go With Your Flow

D&AD New Blood 2020

The Brief

The Solution

Make Nike Plus the number one community for 14 - 19 year old girls in London in 2020.

48% of teenage girls stop exercise because of their period. Including a period tracker to Nike's Training Club app, girls can be educated on their cycle and how exercise is beneficial. It also suggests work outs that will suit you best depending on where you are in your cycle. Nike is also collaborating with THINX Period Pants, to offer discounts and exclusive styles just for Nike Plus members  - offering girls a more sustainable sanitary options that is better suited for exercise.